(02-15-2020, 04:13 PM)HoosierDaddyKid Wrote: ^^ It's called the "LeBron Effect "
It's called "the marketing effect."
In 2016-17, 66 percent of NBA viewership was people of color--47 percent of the overall viewership was black (the largest percent by far of any one group). Zion being the face of the NBA is just a reflection of marketing to your audience.
The NBA probably LOVES that they have BOTH Luka and Zion in this new generation just because their faces will feel "familiar" to the vast majority of the audience.
P.S. I am NOT suggesting "racism" of any kind, just pure marketing, "trying to make a buck" stuff.