Luka Dealt to Lakers: Nico Harrison is a Basketball Terrorist

[KillerLeft]

What I don't get is that you would think that a Nike exec is trained in EXACTLY this.

I agree with Sturm here. Setting the basketball of it all aside, I don't think he had the remotest of ideas what he was setting into motion, backlash-wise. It seems insane, I know, to imagine someone who has gotten to where he has in life not to see that coming, but that press conference with Kidd was an opportunity to kill the fire, at least a little, and instead he threw gasoline on it and then walked out laughing. 

He does not "understand the magnitude of this" to use his own words. Pelinka clearly does.