AROUND the NBA:

[Chicagojk]

This "reduced viewership" conversation isn't new. There have been conversations about this for like a decade. I don't understand the economics involved, really, but the league doesn't seem bothered, and revenue continues to go up, as evidenced by the rising cap and salaries.

It has seemed to me like the NBA is fine with people not watching full games, as they've pointed out how ahead of the curve they are with things like social media engagement, fans following their season like a soap opera, etc. I have no idea whether it's good for the health of basketball as a sport, but I don't think the NBA as a business is hurting in the least.

That is true.  It is a bad narrative to hear from the media.  Does it really matter though?  They just signed a record breaking tv contract.  The nba talking pretty high compared to baseball and I believe the crowds in arenas are good.