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[Mavs2021]

Because coaching was never the issue with PHX. Replacing Vogel with Bud is a lateral move with maybe a payoff that it gets his stars to buy in. But coaching can't overcome zero bench and a lopsided starting 5 with overlapping skills. 

That Beal trade destroyed them. They were better off keeping CP3 to be honest.

Well I think Budenholzer is a better coach than Vogel. So I don´t see it as a lateral move. Enough of an upgrade to make a difference? I highly doubt that.
 

Kevin Durant has never been an alpha. Someone like KG was never an alpha either, but he was not a negative leader. He was just somebody that could not take over a game offensively, when necessary. He needed Paul Pierce. 

KD is actuall a negative leader. He just drags the whole locker room down. Somebody that fights trolls on the internet with burner accounts is just too insecure to command the respect of a locker room. He always worked best, when he had a strong presence like Westbrook or Curry. When he had to be the top guy in Brooklyn and Phoenix he could not do it.

Also as we have seen recently. This is a young players league now.  That´s why Phoenix always fades in the 4th quarters. That´s also why Kyrie basically only plays one half on offense.

The Beal deal didn´t kill them. It was the Durant deal. If they had Booker - Beal - Bridges - Johnson - Ayton (plus all those picks back), they´d be a much more dangerous team. Beal would be in the Kyrie role, while the young legs of the others carry the show. But the West is bad enough as it is, no need to think about an even stronger Suns team.